Marketing people talk really fast

Yesterday I got up before the sun and drove out I-84 to a marketing conference at Edgefield, a former county poorhouse, now a retro-chic hotel operated by a Northwest outfit called McMenamins. I was too tired to appreciate fully the hand-painted murals on the interior walls and doors of the venerable old building as I asked a worker, “Where is the ballroom?” I was directed to the second floor window-lined auditorium, which was configured with narrow tables, all facing forward, classroom style. Ah... familiar.

A long table was laid out along the side of the room, loaded with bagels and various breakfast spreads. I ignored it and stumbled to a chair near the back that wasn't right next to another person and parked my bag. I sank onto a barely padded seat, taking note of the massive mural on the wall of the ballroom... horses, was it? Locomotives?

“They've got us packed in like sardines,” I observed to the guy two chairs to my left. He was an older guy with a smattering of sandy hair laid on his bald head like a doily. He grimaced.

At that moment a 30-something long-haired fellow strode over to the table. “Anyone sitting here? Hi, I'm Sundown.” We shook hands. Sundown introduced himself to the guy on the end. They shook hands. The guy on the end leaned over toward me, holding out his hand. I automatically reached out my hand.

“Paul,” he said, and we shook, hard. I tried not to let my eyes pop out of my head. Ow. I got up to get some coffee. The others headed for the bagel table.

We snuggled back in. Another guy inserted himself in the chair to my right. He stayed for about 30 seconds, and then he was moving on. “I need more room,” he laughed, shaking hands all around. He took the chair with him. Awesome. I spread out, shifting my chair inch by inch to fill up his empty space. Whew. I stopped feeling like a sardine and started listening to the opening remarks.

Marketing people talk really fast. In my bleary-eyed state, keeping up was a challenge. I lagged abut 8.5 seconds behind each speaker, the entire day. Part of my problem was that I was torn between taking notes or watching the PowerPoint slides. Doing both requires bi-focals, which I currently choose not to use. So, reading glasses or distance glasses? I opted for distance so I could read the slides, but then the scribbles in my notebook were a hazy blur. Getting old is hell.

My shining moment came when the moderator asked the audience for some ideas of businesses for which we might have a hard time identifying an emotional component. Someone said “children's lunch subsidies.” I called out, “marketing research.” Members of the audience volunteered three more ideas, which were so bland I can't remember them now. Then we five volunteers were asked to leave our chairs and stand in different areas of the ballroom.

Resigned, I got up from my chair and walked toward the back of the room to take up a position by the untended bar. The other volunteers went to their respective corners.

“Go help these people figure out the emotional component of their dry, unemotional businesses,” shouted the moderator gaily. The audience erupted slowly out of their seats. I waited, half hoping no one would would be interested. One guy came hesitantly over to me.

“Marketing research?” he asked.

“Hi, I'm Carol. What do you do?”

“I'm John. I'm in real estate.”

“How nice.” I waited. When it looked like nothing further was forthcoming, I prodded him by saying, “What emotion do you think might be lurking in marketing research?”

Before he had a chance to say more than a few words, an older white-haired woman came trotting up.

“Fear!” she said confidently. Wow. Was I so obvious? I looked at her, frozen.

“Fear of the consequences of making the wrong decision,” she clarified. She stuffed a piece of bagel in her mouth.

Ah, she didn't mean me and my fear. She meant the fear the prospective client might be feeling, which would prompt them to hire me. To assuage or avoid their fear. Okay, I get it.

Another woman joined us, youngish, dark-haired. “I'm from So-and-So ColorPlace!” she said and proceeded to tell us about how her company has to change its name because a rapper has recently used the name in a nasty song. Wow. Now, that's something to be afraid of, that your company name will be inadvertently destroyed by a rapper. I couldn't compete, so I let her ramble on. Soon it was time to return to our seats, and I fell back into obscurity.

That was pretty much the high heart rate point of the day, except maybe for the moment when the last speaker stopped talking and the beer began flowing. I politely declined the beer ticket the assistant waved at me, still appalled that I had managed to imbibe three of the five deadly food groups at lunch: wheat, dairy, and sugar. (If you add caffeine in there, another whoops.) Beer would have put paid to my self-esteem crisis. At that point I was sure what would serve me best was bath and bed, so I gathered up my gear and headed for home.

Later, the phone rang during my oblivion, but I merely noted that it was not my mother and buried my head back in the pillow. Exit, stage right. I'm not sure why the day was so grueling. There were only 65 people there, not a massive crowd. Everyone was well behaved. Hardly anyone talked to me, so I didn't have to fend off energy vampires. My table mates were pleasant. Other than the fact that I was sleep deprived and I ate a crappy lunch, I have no excuse for feeling obliterated by the day.

Today, the day after, I've had some time to think about it. I think I've figured it out. It's marketing, that is what it is. I've got the marketing disease. It's the Don't sell, persuade! syndrome, in which we desperately seek the magical combination of words and images that will inspire/motivate/persuade a potential client to respond to our call to action: Pick up the phone! Click on this link! Give me your email! Please, please, pretty please! What can I give you, what would it take, to make you like me, to make you want me, to make you hire me? Tell me, tell me, tell me...

How to choose a carpet color (when you have a cat)

Today I went in for my quarterly tune-up with Dr. Tony, the eccentric but lovable naturopath. Every visit is a new adventure. Today the presenting issue was—surprise!—hormones.

“How old are you?” he asked me hesitantly. Actually, he didn't say it like that. He said, “How many years young are you?” Then he smirked a little bit. “Are you still menstruating?”

Even on a good day, even with a good friend, I dislike any mention of women's bodily functions, but in this case, seeing as how I am fifty-seven, I can honestly say, Dude, I haven't menstruated in so many years, I don't even remember what it was like. I didn't say that out loud, though, because it's not entirely true. I do remember what it was like, but I'd prefer to forget.

“Something wacky with my hormones?” I asked, not all that interested.

“Something related to your uterus,” he replied, eliciting a grimace from me. I'll admit to having a stomach, but please, not a uterus. Quelle horror.

“And your thyroid,” he added, rubbing his hands together, a trademark sign I've come to realize means a couple things: Oh, boy, time for some fun! and Oh, boy, now I can shave another slice off my student loans!

He got out his little silver gun and laid that nearby. In case I was thinking of misbehaving. Then he went out into the office area and came back with a zip case, which held all the little glass vials that on my last visit were stashed on the floor in a plastic bag. The Total Body Modification techniques were a new part of Dr. Tony's repertoire three months ago. Today the word of the day was efficiency.

He took one of the vials and waved it around my head and down my spine. Oh, brother. Then he did some baby karate chops on my neck and shot several of my vertebrae with the silver gun, and lo, I was cured. Suddenly I felt all tingly and energized. So weird.

He gave me a homeopathic in a cute little blue bottle, and told me to take Vitamin D and Cortrex every day, and come back in three months. I'm on maintenance mode!

So, anyway, here's the rest, and the reason for the title of this post.

I came home and because I felt so full of energy, I decided to vacuum in preparation for the visit of a friend. Yes, tomorrow someone is coming over to the Love Shack. I can't do much about the old cat barf stains, but I can at least suck up the kitty litter, fur balls, and dust bunnies with my fabulous but rarely used vacuum cleaner. Within 30 seconds of switching on the machine, I began to sneeze. Hard. Repeatedly. I expected it, however, and I was armed with fresh boxes of tissue placed strategically along my path. But I always forget how long the swollen sinuses last, how incessant the post nasal drip, how dreary the headache.

Which brings me to my advice about choosing your carpet color, if you happen to have a cat. As I see it, you have several options. You can go with a dull pearl gray, which will camouflage the speckles of kitty litter that your cat tracks all over the house, no matter how many little rugs you put down in front of his box. Pearl gray is a modern neutral, guaranteed to go with any wall covering. I myself have covered my walls with shelves full of books and binders, but you might have expanses of blank wall, which can be painted virtually any color with confidence, if your carpet color choice is gray.

If gray seems too cold, you can try a warm beige tweedy tone. Walk over and look at the dry food in your cat's dish. About that color, is what I'm thinking. My cat gets a multicolored dry kibble, so me, I would choose a sort of muted confetti palette. What you want is something that can hide the stains left by the piles of cat food that your cat horks up in the middle of the night. Warm beige tones are always in style, and I've heard they are the neutral of choice if you are planning on putting your home on the market.

Your last carpet color choice would, of course, be the color of your cat's fur. I only have one cat, which should make it simpler for me. But he happens to be multicolored, sort of dark on top and lighter underneath, which means I find clumps of various hued hair all over the house. I would have to choose something like a tightly woven oriental design, where if you squinted your eyes, the piles of hair could look kind of like paisleys. You know, part of the design. I don't know what you should do if you have more than one cat, though. Maybe scatter rugs?

My cat heard me typing. He hates that. Now he's lying between my hands, purring. Actually, you could say he's dictating. What color of carpet should we get, little dude? Brrrrrowwnnnn! Well, if money were no object, meaning if I had lots of the stuff, then I would re-tile the kitchen floor with a speckley gray-on-gray linoleum, so I'd never have to sweep again. Then I would carpet the main room in something tweedy with a very low pile so barf couldn't get down into the warp and weft to rot. Finally, I would carpet the bedroom in some wild paisley print. (It wouldn't keep me awake: I can't see much without my glasses.)

And that is how you choose a carpet color when you have a cat. Did I make myself clear? If you choose your carpet color wisely, you will never have to vacuum again, thereby saving your sinuses hours of throbbing grief. You're welcome. If you found this helpful—or if you want further clarification—please tell my cat. He is looking forward to hearing from you.

Another way for employers to say, "No thanks (loser), we don't want you"

I'm discontented. I just found out about the Bright Score. Do you know about this? You probably do. As usual, I'm the last to catch on. On the Consumer Adoption Curve, I'm slower than the slowest laggard. I mean, I don't even have a data plan! Whatever. Anyway, the Bright Score (for those of you who may not have recently considered giving up all hope of self-employment success and applying for any job within 50 miles of your home) is a score calculated by a computer algorithm that lets employers know if you are a good fit for their job opening.

As you may remember, until six months ago, I taught business courses at a for-profit career college. I held that job for almost 10 years. And you may also recall that I recently earned a doctorate in Business Administration. I say this not to brag, but to remind you of my qualifications. I get job alerts from Indeed for faculty openings around town. It would be great to teach a couple classes while I'm developing my research business, right? Makes sense to me. So, I ask you, what better job to apply for than one like the one I had: teaching business courses at a career college. Seems like a classic no-brainer to me.

Notification of an opening appeared in my email inbox. I applied. One click took me to a web interface I had not seen before, presented by a company called Bright Score. I registered, a quick, painless process, and uploaded my resume. I deleted a few skills, added a few skills... and then I searched for the faculty opening I'd seen in the alert. A message came up: Calculating your Bright Score. (Cue Jeopardy music.) Bam. Say, what? My Bright Score for the faculty job was a paltry, measly, wholly inadequate 62! Epic fail!

As a consolation prize, Bright Score kindly suggested a couple jobs where I had a fighting chance (in the low 70s): a senior graphic designer for an unnamed company and a project supply assistant at Xerox. Okaaaay. I went back to my profile and tweaked my skills some more. I took out anything to do with art and graphic design and added skills related to teaching and education. Wham! Take that, Bright Score! Click calculate.... What! 63? No way!

In disgust, I searched for any job in the metro area for which I might actually qualify. You'll never guess what Bright Score suggested for me: Admissions Rep at the same darn for-profit college. How nutty is that? And my Bright Score was 83... Not Great, but slightly better than Good. Essentially a B+. Which means I probably could get an interview, were I inclined to try.

One thing Bright Score does not tell you is how to improve your score. They do tell you it is a combination of factors. It's not about just choosing the keywords that employers want to see. In fact, Bright Score analyzes the frequency and usage of key words, along with your experience and timelines. It also takes into consideration the structure of your resume itself, for example, length, grammar and spelling, and whether or not there is an objective. But they don't offer any tangible hints, like two-page resumes are a no-no. The secret sauce is hidden, and you only get five tries per month to improve your score. Sigh. I already used up one.

I think I will create a bogus resume, full of buzz words and upload that. I can test out the parameters. What happens if I go over one page? What happens if I add more jargon? What happens if I repeat many words and phrases from the job description? Ha! I'll get you, Bright Score! Hey, wait, what am I doing? I don't want to be an Admissions Rep or a supply assistant. I just wanted to teach a couple classes, for crying out loud. Curses, blocked again! I am being funneled into a tighter and tighter path, it feels like. Self-employment seems to be the only hope for me, but I am afraid success may be a long time coming. It will come, eventually, I have no doubt. But if I'm living under a bridge—or hiding out in my mother's spare bedroom, which may possibly be worse than the bridge—I may not be around to enjoy it.

Isn't it nice, though, to know now that I'm wasting my time applying for jobs like the one I had? What a gift from the universe. I don't really want a job like the one I had. And now it looks like I won't get one. Maybe there is a god.

Bad news: My top five strengths have given me an emotional hernia

A friend of mine who is a business coach sometimes helps me with business stuff. We talk weekly. I help her with market research ideas, she listens to me spin (verbally) in circles, which apparently is not uncommon among her paying clients. As a way to stop spinning, or at least, to find out why I am spinning, she suggested I take an assessment called Strengthsfinder, which is an instrument offered by Gallup to help people maximize their strengths.

Back in 2007, the career college I used to work for paid for all its instructors to take the $9.95 assessment to find out their top five strengths. Those were the days when the college was riding high on the seemingly endless waves of federal student loan funding. The administration even gave us all a copy of Teach with your Strengths. I think I still have it somewhere, unless I bequeathed it to the dumpsters after they closed the campus last year. That's a story I've already discussed ad nauseum, no more about that here. What I will say about that whole teach with your strengths thing, though, is that (in my opinion) it gave carte blanche to teachers who weren't feeling motivated to improve the teaching skills they happened to be weak in, for example, organizing skills or time management skills. Instead, these instructors serenely informed us that they were teaching with their strengths. And of course, students continued to complain, which eventually led to some terminations, because administrators don't really care how you teach but they do read those all-important student evaluations.

But that was then, and here I am now, self-employed and trying to figure out my value proposition. And that is why my friend suggested taking the Strengthsfinder test. Again. Because apparently one's strengths can change over time. Although Gallup doesn't think so, because they wouldn't let me take the test again under the same name I used before. Once I created a new identity and paid my $9.95, I was given the link to the instrument: 177 questions not unlike the ones you see on the Myers Briggs or any online employment test. It's a tedious task to read the two options and click one of the five bubbles, especially when it seemed to me that more than one option applied. But whatever. Those Ph.D.s must know something, right? Hey...

Be that as it may. Here they are, my top strengths, in order: Learner, Intellection, Strategic, Connectedness, and Analytical. When I went back to check my 2007 results, sure enough, similar, but not exactly the same. The strengths of Input and Individualization are now replaced by Connectedness and Analytical. Don't ask me what this means. I hope my coach friend can figure it out. All I know is, four of my five strengths are in the Strategic Thinking area, which could possibly explain why I am a dreamer and not a doer, as I've complained about before. I think this propensity to dream rather than do is a progressive disease, actually. I'm becoming more strategic by the minute, which means I try to scope out the ramifications of every action before acting. I think you can see that an excess of strategic thinking could easily lead to paralysis.

I bolster myself daily with calendars for tracking and planning. I'm making friends with Outlook's task function, which I've always despised. I took a productivity class on skillshare and learned a system for getting things done. I'm clawing my way toward efficiency. I'm even tracking my calories and grams of protein (I really don't want to have to buy new jeans). Yes, I'm getting some useful things done—networking, website revisions, little research projects for friends—but I fear I'm swimming in my own fetid stench, which is what happens when one has the other progressive illness known as introversion. I've got it bad, and I fear it will only get worse. Efficiency is great, but I think I'd prefer effectiveness, if you know what I mean. Hey! Before I start putting up aluminum foil in my windows, where's the number for Introverts Anonymous? And I might as well join Strategic Thinkers Anonymous, too, while I'm at it. You can't be in too many 12-Step programs these days. It's just a fact. Wait a moment while I add that to my task list.

Remind me next time not to live on the north side of a mountain

I'm tired of living in the shade. Winters in the Love Shack are dim, even when the sun is shining. By all measures, it was an awesome, sunny winter day in the Pacific Northwest—50°, brilliant blue sky, sunshine... it's been a rainless winter so far, not good for next summer's water supply but excellent for the chronic malcontents who prefer to avoid winter weather. However, I'm sad to report that due to my location on the north side of the butte, even my light box can't dispel the gloom. The sun came and went so fast today I barely had time to bask and then it was gone behind the shoulder of Mt. Tabor. Remind me, if you meet me and I happen to be apartment-hunting, remind me not to live on the north side of a mountain ever again. I might as well be living in a cave.

It's possible, though, that my moroseness might be due partly to my ongoing efforts to get organized. It wasn't really a New Year's resolution of mine, but after I found out how many tasks my friend Carlita had completed last year, I got revved up and started a list of tasks I wanted to get done in 2014. Then I signed up for an online class on improving productivity and fell off the deep end into organizing hell.

The system proposed by the instructor is a well known system that everyone seems to know about except me. (I'm always late to the party, what can I say. I'm just not that connected, huddled here in my cave.)

The first step (besides admitting I am powerless over... accomplishment?) is to collect all my undone tasks, wherever they may be. Paper scraps, email, folders, notes in books... I don't even want to think about my journals. Collecting all my undone tasks in one place is a colossal task in itself. I've been at it for the better part of three days and made it through one journal. On the bright side, I've uncovered a lot of hidden gems that still seem shiny and new. However, most of the ideas I scribbled with such enthusiasm even just a month ago are now just dusty words on paper. What was I so enthused about? I can't remember. It's like that dream that seemed so vivid and meaningful at 6:00 a.m. that fades into absurdity after the first cup of coffee.

My physical desktop is almost clear (except for the computer, the external hard-drive, the monitor, the printer, the flatbed scanner, two speakers, a purple basket full of small scraps of blank paper [for writing to-do lists], three plastic chests of drawers full of a gajillion paper clips [for clipping to-do lists into clumps] plus other sundry office supplies... oh, and my tea cup [I am on a hiatal hernia-related hiatus from coffee]). So that is progress, right? I mean, I can see the fake wood veneer surface. That's something. So maybe this new organizing system is starting to work. Now if I can just find my round tuit. I know it's around here somewhere. Wait, let me add that to my list. Find.... round... (hey, how do you spell tuit?)

At the rate I'm going, it may take me the rest of 2014 just to compile the list of tasks I want to achieve. I'm pretty sure that is not the kind of productivity the designer of the organizing system was proposing. I'm fairly certain the point of all this task-collecting is to make it easier to finally get around to getting things done. I guess you could say I'm doing things in order to get ready to really do things. Hey. What do you know. I'm meta-doing!

Call me Square Peg: The chronic malcontent goes a-networking, again

For the past decade my personal mantra has been Do what interests you. Following the elusive muse hasn't always been easy. Identifying my interests can be challenging, especially when they conflict, for example, making art and paying the rent. Not mutually exclusive, I grant you, except in my case, where the art tends to be particularly unmarketable. Anyway, using Do what interests you is a holdover from my former life as an artist, and I've adapted it for my current life in higher education, business, and research. It still works as a mantra, but now I have another one, one that ups the stakes considerably. My new mantra is Do what frightens you.

As a demonstration of my commitment to doing what frightens me, last night I once again dove into the deep, dark, and murky cesspool I know as networking. There was an event at a restaurant in Northwest Portland, not an easy place to find parking, so I went all in and took the bus. The sun was setting as I got off at 11th and Alder. The air was cold and pre-foggy. I wore old Levis 501s that fit me like a glove, a too-tight, very uncomfortable, can't-sit-down-without-urping kind of glove. The chronic malcontent (me) got fat over the past few years. Too much sit down typing, not enough treadmill typing, what can I say. The unhappy byproduct of writing a dissertation is a muffin-top. That's why I wear pajamas all the time, but that's another story. I was cold in my too-tight jeans, but I gamely hiked the blocks from Alder to Glisan, figuring that the walking could only help, if I could keep from upchucking in the bushes along the way.

I got to the restaurant. Outside the big plank doors stood a man hawking copies of Street Roots, the newspaper the sales of which help get guys off the street. I knew I had a dollar in my dayplanner. Perfect. Except I couldn't find my dayplanner. I had switched bags in my quest to be cool, and I'd forgotten to put the leather folder into my knapsack. I rummaged around for five minutes while the guy hawked his newspaper to people who walked by him as if he weren't there. Finally, I apologized. He looked at me in disgust, and I went into the restaurant, feeling like a total loser.

“Are you here for the networking event?” The perky young woman at the desk eyed me up and down. I said yes, and she pointed to the rear of the room. I crossed between tables, barely taking in the bizarre Polynesian decor, and found a crowd of people packed into the Kontiki Room, listening to the speaker, a local marketing guru, talk about networking. Men and women in business attire sat at tables, stood along the walls, and even sat on the floor. I could see the audience quite well through floor-to-ceiling windows, but not the slides or the speaker himself, as I was at the back of the latecomer pack milling around in the Kontiki Room foyer, far from the action. Too many heads blocked my view.

I saw a long-haired gal with a clipboard standing in a clear area in the foyer outside the Kontiki Room. I asked her, “What time did it start?”

“The presentation started at 4:30. Networking is at 5:30.”

I kicked myself mentally. Apparently I had missed the whole presentation. I'd written 4:30 in my dayplanner, but when I checked online before I left the apartment, I'd seen only the time for networking and thus delayed going out to the bus. I could have been one of those people sitting in the Kontiki Room, taking notes like the good student I am, soaking up networking tips and pretending to myself that I was using my time wisely, making connections, letting myself become known.

Some other latecomers showed up. One girl stood alone. She looked approachable, so I approached.

“Did you come for the networking?” I asked, to break the ice. She smiled.

“I work with him,” she said, nodding toward the speaker, who looked very far away across the Kontiki Room. “I've seen the presentation before.”

Jackpot! Maybe better than meeting the man himself was meeting one of his minions.

I asked her if she had studied marketing in college. “Public relations,” she replied.

“Same thing, persuading people,” I said nonchalantly.

“You never know who you might meet,” she said, implying she might be looking for another job.

“It's a small community,” I hazarded.

Her eyes got big, and she nodded vigorously. “So true!” I felt a pang of envy that she was a part of that small community, and I was on the outside looking in. I moved away, and then jumped back before the crowd could absorb her. “Do you have a card on you?” She pulled out a business card. I handed her one of my own. She melted into the group as I sought a clear spot, away from the group.

Apparently there are other folks who gravitate toward the periphery. I made two more connections, one a guy who has a company that helps salespeople track and manage their leads. We talked about webinars. He asked me what platform I used to deliver my webinars. I had to confess I didn't have anything up and running yet. Another lost opportunity to promote my nebulous research business. We exchanged business cards.

The third connection was with a young man in a plaid suit who had been sitting near the back of the Kontiki Room during the presentation. He was standing in the open near me, so I smiled and asked what he had learned. He proceeded to tell me some tips he had gleaned from the seminar. He was just finishing an MBA at PSU, so we talked about PSU and completing degrees. He seemed interested in my dissertation topic, so I fumbled my way through an explanation, thinking to myself, I really need to write that 30-second elevator speech.

Once that interaction was over, I was exhausted. I was also hungry, thirsty, and my pants were still too tight. The only consolation is that I never had to sit down, or I am sure I would have barfed all over the Kontiki Room. Maybe there is a god. I cast one more look at the crowd, and then I headed across the restaurant toward the door. Outside the air was cold and refreshing. The homeless guy was gone. I put my hands in my pockets and started hiking the 11 blocks to Salmon to catch my bus.

I was nodding off at the back of the bus when a grizzled dark-skinned guy in the seat ahead of me turned around. “Are we heading toward downtown?” he asked me, brow crinkled.

I smiled. “No, downtown is back that way. You need to get off the bus, cross the street, and catch it going the other way.” He leaped up and headed toward the back door. As he exited he said, “You are going to be my wife, right?”

I didn't have time to respond before he was gone, but I said, “Right,” and laughed to myself as the bus continued plodding from stop to stop back up the hill toward home.

The consequence of starting a business: The trolls are after me!

One of the consequences of starting a business is that you can be found. I guess you could say that willingness to be found is a requirement of starting a business, but I think that is another topic. Today, I'm ruminating on the odd marketing practices of people who would like to use me and my business to make money, both legitimately and nefariously.

Some companies troll through the assumed business name registries and pelt the fledgling entrepreneurs with direct mail missives offering services for everything a new business needs. For example, I've received postcards, flyers, letters, and circulars from companies trying to sell me business card printing, internet access, plastic bags and twisty-ties, conference room rental, and credit cards.

So far I haven't purchased any of those things, but I might. You never know. New business owners are sometimes confused about what to do first, which makes them easy marks for predators. Especially the creditor predator variety. I'm fairly immune to credit card offers, but all it would take is one slip and I'd be sliding back into the giant black hole of unsecured debt that took me so long to crawl out of.

I welcome legitimate marketing offers, because they come from hungry entrepreneurs like me. There are some other marketing ploys that set me to head-scratching. Here's an example. I have a website that no one visits, according to the Google Analytics plug-in. I update the blog about once a month with inane posts that have little content value. However, odd comments have begun to appear, one or two a week, along the lines of Really like your blog, love so-and-so from such-and-such URL. Here's an example, misspellings intact:

Hi, Neat post. There іs a problem with your wеb site in internet explorer, might test this? IE still is the market leаder and a large component of othher folks will leave out уour magnificent writng due to this problеm.

That's pretty nice, huh? He/she is kindly letting me know that my website sucks in Internet Explorer, which is really a shame since my writing is magnificent! If my writing really had been magnificent, I might consider taking this post more seriously. And if the writer hadn't posted a URL that tracks back to some IP address in France that includes the words power play stats. Hmmmm.

Here's my favorite: 

I drop a comment whenever I especially enjoy a article on a blog or I haѵe something to add to the conversation. Usually it's triggered by the fire displayed in the post I read. And on this article [post name]. I was moved enοugh to post a comment :-P I actually do have a couple of questions for you if іt's okay. Could іt be only me or does it give the impression like some of thee respoonseѕ appear like writtten by brаin dead individuals? :-P And, іf you are posting at additional places, Ι'd like to follow everything new you have to post. Would you make a list the complete urls οf your soсial pages lіke your twitter feed, Facеbook page or linkedin profile?

Wow, I can relate to the part about comments written by brain dead individuals. If this commenter found “fire” in my post, I suspect he or she did not really read it, although I suppose fiery posts are in the mind of the reader. It's kind of sweet, though, don't you think? But dude, if you really cared about what I post in other places, please note the convenient links to Facebook and LinkedIn in the upper right hand corner. But really, don't bother, have a nice day.

And then there are the comments that mix random content with several URLs, like this:

Just over two years [URL] For writing it is best to use a felt tip pen with a fine point [URL] This learning experience provided me opportunities to provide pharmaceutical care [URL] I work with computers.

My friends in Minnesota are trying to infuse Facebook with poetry, a wonderful and worthy intention; but I wonder, maybe there is a new form of poetry coming into being, a mash up of art and commerce posted by bizarre humanoid robots in anonymous internet sweatshops in exotic locales around the world. My guess is that the writers of these poetic bits of nonsensical marketing probably don't intend to entertain me; probably they would prefer that I click one of those innocuous URL bombs, which will take me someplace I'd rather not go while adhering vermin and viruses to my trail so I inadvertently track back dirt into the Love Shack.

The other kind of message I repeatedly receive goes into my email inbox and it always starts with something like Attention Dearest One. Eagerly I read ahead to find out who has the temerity to send me an email with such an amusing greeting. If you follow the AIDA marketing communications model, the salutation is the attention-getter. The next paragraph is designed to stimulate my interest with a back-handed insult and an impassioned plea:

I am Charles David, Director of Operations, Eagles Security and Delivering Company, Austin, Texas. USA. It is explicable for you to grow apprehensive reading from me since there was no previous exchange between us. However, I implore your attention on the subject matter hereto contained.

The rest of the message contains, of course, the desire-provoking promise: Somehow this kind gentleman has been saddled with two trunks full of gold bars. Imagine that! And he is contacting me randomly to get some help disposing of said gold bars. Finally, the call to action: All he wants from me is some contact information. I can simply reply to his email and give him my name, address, phone, age, and occupation. I'm pretty sure this guy could then match up my info with whatever data he stole from Target and clean me out.

I can but shake my head in disbelief. It is inexplicable how anyone receiving such a message could believe that it was (a) from a real person, and (b) benevolent in intent. But you gotta love the naive use of what they must think is formal business English. I guess my response is to sigh and remark to myself that if it didn't work occasionally, they wouldn't keep doing it. They are marketers, after all.

Building my relationship network, one stupid event at a time

Last night I braved a little wind, a few raindrops, and horrifying 45° temps to do a little networking at the monthly meeting of the local chapter of a national organization called ODN (which stands for Organizational Development Network). The topic was on conflict resolution. I didn't attend for the topic, for the simple fact that I have no conflicts with anyone. Yes, that's right, the Love Shack is a conflict-free zone. The cat has signed an agreement, promising to lead a conflict-free lifestyle as long as he is on the premises. He is looking at me right now, wondering if he should start a conflict. (He dislikes it when I type.)

I'm always a bit manic when I go to networking events. Large rooms full of people make me skittish. If there is an educational component, I'm okay: I'm a good student. I can sit and zone out while taking notes and drawing pictures. The hardest moments are before and after the program, where one is expected to mingle and talk: building networks, I guess, although I confess I feel better when I'm just a lone node. But in the interests of developing relationships that may be valuable to my research business at some unknown point in the future, I showed up to do my best.

I entered the conference room and introduced myself to three women who sat at a square table. Two of the women (C. and T.) worked at a local conflict mediation center. They were colleagues of the presenter. The other person (V.) used to work with someone who used to work with someone who mentored the two women who work at the mediation center. I began to get the feeling that the conflict resolution field is fairly small, possibly insular, and definitely does not include me. No matter. I'm used to feeling like an outsider, with my goofy knit cap and fingerless gloves (socks), so I didn't hesitate, but plunged right in, determined to press forward with my mission: to network!

Someone (not me) mentioned the topic of emotional intelligence. I thought to myself, oh, that's a cool topic. I wonder how they measure it?

“What instrument do you use to measure emotional intelligence?” I asked politely, looking around the table.

T., an older dark-haired gal, looked at me over her little half-glasses. “Intuition,” she replied flatly. I was astounded.

“How is that working for you?” I asked lamely.

“Very well. After a while, you are able to tell...” She trailed off. Everyone laughed except me.

“We've found that giving people assessments isn't that helpful,” explained V. “People find out what they are good at, and they stop trying to improve.”

“But isn't a desire to improve a hallmark of emotional intelligence?” I asked, feeling somewhat perplexed.

“Yes, I guess you are right,” she admitted, which of course made me feel like I'd scored a point, but underneath I was feeling dismay. I've been thinking that perhaps the ODN people represented a viable target market for my research services. Now I find out they don't even do research? It can't be! Had I committed the classic marketing faux pas of assuming that I know what people need and want? I can't easily sell them on something they don't believe they need. It's like trying to persuade someone who doesn't already eat cereal to buy a new brand of corn flakes. Argh! How can these people help organizations improve without doing some type of assessment? Here I thought I was the shark in a pool of smiling, trusting minnows! How could I have been so wrong?

An answer of sorts came moments later. Apparently a really big shark had beaten me to the pool of unsuspecting minnows. A portly gentleman got up and introduced us to a company (I'll call it Blabla, because I don't really want to give them any publicity, considering that they may be a potential competitor [or employer] of mine someday). Blabla offers tools for OD and HR consultants, a whole slew of fancy tools, all neatly packaged with shiny modern technology (none of this old-fashioned paper and pencil stuff!), and ready for these consultants to use in their practices.

These sharks at Blabla are doing what I want to do, except they are a lot bigger. And I presume they actually know what they are doing. Although you wouldn't know it by the “sales pitch” the portly man gave to the group. He was immediately followed by a younger version of himself (could it truly have been his son?), who proceeded to flatter the group by repeatedly saying, “you guys here in Oregon are the test group!” Maybe I should have felt flattered, but after hearing us addressed as “you guys” five times in as many sentences, I started to think if I just keep at this research thing, I could eventually outlast them just on sheer grammar skills. If he had committed the ultimate sin—“your guyses'”—I would have stood up and walked out.

The announcements ended. The program began. A tall slender man with a pleasant manner spoke into a clip-on microphone as he walked us through a series of PowerPoint slides. The rest of the evening proceeded smoothly. I came away with a handout and a few pages of scribbles, a couple business cards (flagrant networking on my part: Hey, got any more of those business cards? Wanna link up on LinkedIn?), and then it was back out into the embarrassingly warm rain to feel my way home in the bleary darkness.

There's another networking event early tomorrow morning. I'm making no promises.

One small resolution for a better new year—for other drivers, anyway

The beginning of a new year is a good time to clean house, review past performance, and make plans for the future. I'm sneaking up on all three, in good malcontent fashion, doing a little here and there and pretending I'm making progress. Little things hinder forward movement. For example, stepping in cat barf. I think it was cat barf. My sinuses are chronically clogged (the Love Shack is a dust and hairball museum), so I'm not totally sure it wasn't cat poop. I didn't smell anything, so I didn't know immediately that disaster had struck. All I know is, at some point when I navigated the dim hallway to the bathroom, I stepped in something that unbeknownst to me adhered itself to the bottom of my shoe. I then proceeded to track it all over the house.

Eventually I caught on, when I saw the cat sniffing my footsteps. I washed my shoe, groaning loudly all the while. The cat watched, looking a little bemused. Like, WTF, dude, didn't you smell it? Why didn't you step around it? If only. I laugh when I look at my little collection of outdoor shoes, neatly parked inside my back door. It is possible my outdoor shoes are cleaner than my indoor shoes. Well, on the bright side, that miserable toy poodle who used to live next door and leave me miniature poop bombs along the back walkway is out of my life.

Well, if stepping in cat barf is the worst thing that happens, I won't complain. It could be worse. My friends in Minnesota are slammed with excruciatingly cold temperatures, just inhumanly cold arctic air, snow, ice, and wind. It's nuts. I'm such a weather wimp, I can hardly handle 40°. Although I've heard people from back East tell me that Portland has a special brand of damp winter cold that gets in the bones and stays for days, often in the form of pneumonia.

We all have our ways of coping. Me, I just microwave my rice-filled foot warmer and hunker down to wait it out. If you wait long enough, even a crappy fog inversion layer will eventually dissipate to reveal blue sky. Today we had sunshine, real honest-to-goodness sunshine, but the arc of the sun is so low in the sky, we might as well be in Alaska. It's barely 3:30 in the afternoon and already it's twilight in the north shadow of Mt. Tabor. There's no point in trying to go for a walk. Even if I find some dregs of sunshine on the west side of the hill, the shady sidewalks and roads will be treacherous. Because a hip fracture took down my dad, I am understandably wary of pavement covered with frost, ice, moss, or even just deceptively dangerous plain old rain.

I've decided that one of my resolutions for the new year is to stop calling other drivers terms of endearment like Jacka-- and F---head. I say these names with very little animosity, more like a greeting, really. Like, Hey, what's going on, Jacka--? Still, if anyone heard me (and sometimes my mother does), one might think I was angry (sometimes I get frustrated, but it's always short-lived; the adrenalin is not worth the effort). So, in an effort to do my part to make the world a slightly better place, I hereby resolve to use the kinder terms Jackrabbit and Furhead when I am greeting drivers who are attracting my attention with their odd, quirky, charming, stupefying, and otherwise incomprehensible behavior. And Gramps always works, too.

Re-framing 2014

Hey guess what! I've discovered that I am an idea generator. I am a veritable fountain of hot and cold running ideas...things to make, do, write, say... I bet you are, too. Am I right? Do you find you are especially creative when you are with friends? When I am with my friend Prosprus, or my friend Bravadita, or my friend Zeenat the Warrior Princess, I can see possibilities for miles—usually for them, not so much for me, but still! Ideas galore! You might say, wow, isn't it great to be an idea generator! But apparently there are two parts to the gift, and I only got the first part. Like so many gifts, there is a blessing and a curse. The blessing is, I'm long on ideas. The curse is, I'm short on execution. That means I'm a dreamer, not a doer. Darn it. It's always something.

Well, I'm not a total loser. I did manage to finish my Ph.D. That counts for some serious execution points, I think. But in my world, a Ph.D. is just another dream if it isn't applied. Eeek. That sound you hear is the rubbing meeting the road.

You'd think an idea generator would be a bubbly, optimistic sort of person. I mean, isn't dreaming an inherently hopeful act? It implies there is a future. On the other hand, I suppose it could simply be a means of exiting, stage right. Dreaming may be positive by definition, but it could also be the favorite escape hatch of a chronically absent human. It's so much easier to dream than to pick up the pen or the paintbrush or the running shoes. Do we get points for good intentions? Or is it all about getting things done?

My friend Carlita tracks her New Year's resolutions during the year to see how many items she completes before the new year. She reported the results in a facebook post. If she only reported percentages, I could imagine, well, she promised to do ten things and she got eight things done, 80%, not bad! So if I promise to do one thing, and I get it done, I'm at 100%. Woohoo, look at me go! But no, Carlita has hundreds of items on her list. And they aren't wimpy intentions like, I vow to brush my teeth at least once a day. No, her list is not only long but substantive. That woman kicks ass. She knows how to get things done.

The thought of making a list of resolutions makes me want to go back to bed. But I just got up from a nap. I'm not really tired. I just want to escape my life for a while, go be in someone else's drama for a change. I'm sure there are thousands of people who would be delighted to switch places with me, probably in this very city. That's just depressing. I'm sure everyone could live my life better than I do.

I'm making a New Year's resolution to re-frame 2014 as a year of positive action, even if it is just promising to brush my teeth every day. Hell, you gotta start somewhere. (Don't worry, Sis, it's not terminal: It's just me, missing the sun.)