October 30, 2019

Service is the path to happiness, she says [cue eye roll]

I'm taking a break between sneezes to record yesterday's networking adventure. (My sinuses are combusting from ragweed pollen. Welcome to allergy hell.) As part of my endeavor to trick the universe into rewarding me for my paltry attempts to be of service, I applied to join a nonprofit organization that helps small business owners succeed in business. I figure, why not. If I'm going to live on air, I might as well be of some use to someone.

Yesterday was my first opportunity to meet other members of the organization. Let's call this organization the Oldsters. I drove to Tigard in lovely sunny, windy, cold fall weather, puttering in the slow lane while trucks and SUVs dodged around me. As a former school bus driver, I have learned highway patience. When some large vehicle is snuffling up my tailpipe, I try not to make any sudden moves. Eventually if I slow down slowly, they will dart around me and floor it. I'm happy to see their dust. I don't compete while driving.

I arrived calm and intact thirty minutes early for the 11:00 a.m. meeting. I try to find the balance between being too early (pathetically overeager) and just early enough (casually confident). Achieving this balance sometimes requires sitting in my car watching the clock. It's a skill I have gained after years of fine-tuning. I'll send you the syllabus if you are interested.

Anyway, at the precise moment, I skittered to the front door, buffeted by blowing leaves. First stop, the restroom, of course, because, you know. I found the meeting room around the corner. The tables were set up lecture-style, with a clear space in the center for the speaker. A generic PowerPoint title slide glowed on the screen at the front of the room. A dozen or so oldsters, mostly men, milled around chatting.

An older gal with glasses and fluffy gray hair rushed over to me and introduced herself as Veronica. I extended my hand and she took it and kept it. I tried to get it back, but she had a firm grip. I grinned and nodded as she looked deeply into my eyes and told me how nice it was to meet me, so nice, awfully nice, great, in fact, so great. Later, after her plaintive pitch for volunteers to help on understaffed committees, I realized her enthusiasm wasn't about me specifically but about the prospect of having more help.

Another young woman came in immediately after me. I'd like to think I qualify as a young woman, but actually, I was probably old enough to be her mother. Since I turned fifty, I rarely look in the mirror. Humor my delusion. I found a spot in the front row and she took the seat next to my right.

“Hi, I'm Jane,” she said loudly. I introduced myself. She said, “I'm a business banker at the downtown branch of [Bank]. What do you do?”

Gah! That dreaded tell me about yourself question gets me every time.

A super-old oldster shuffled in the narrow space between desks to claim the seat to my left. I noticed he wore hearing aids like the ones my mother wears. He parked his cane against the desk and took off his plaid newsboy cap. He turned his entire body to smile at me. The banker reached across me to shake his hand. “Hi, I'm Jane!”

“What?” said the oldster, whose name we learned later was Lenny.

True to my nature as an overachiever, a few days earlier, I had found my way to the group's local Google Drive and downloaded the day's agenda, after reformatting it to fit on one page. I was the only person with a printed agenda. Thus, I was ready for the moment when the five new members were to be granted one minute each to introduce themselves. In my car, while watching the clock, I had tested different approaches, remembering my Toastmaster days. Should I write it out? Tell three things about me? Tell a joke?

When the moment came, though, I did what the two women ahead of me did: I stumbled through a brief biography and warbled about how glad I was to be there. Marty the co-chair was apparently timing our responses. I got a thumbs-up for coming in at fifty-seven seconds. Thanks, Toastmasters. Everyone else introduced themselves and reported how many years they had volunteered with the Oldsters. The years of service ranged from zero (us newbies) to over twenty-five years.

Minutes later, about twenty-five people swarmed two tables of food. One table displayed pizza, the other stacked boxes of Panera sandwiches. My preferred lunch time is about three o'clock, but I can eat anytime, especially when stressed, although in company, I tend toward the ascetic side. I hide my binges. Accordingly, I swarmed with the rest and grabbed a veggie sandwich box, but ate only the potato chips, saving the hideously decorated cookie and mysterious wrapped sandwich for later when I could pig out in private.

Someone fetched a sandwich box for Lenny so he didn't have to get up. On both sides of me, my seat mates ate noisily. My misophonia kicked in big time when the presenter had to compete with crunching potato chips and crackling sandwich wrappers. To remain calm (and to prove my status as a self-proclaimed artist), I doodled stupid caricatures in my journal.

Eventually the two-hour meeting dragged to a close with Veronica's plea for more hands to help on committees. If I stay with this group, I predict within two years, I will be running it. Not because I can do a better job, not because I'm so desperate to be in charge, but because everyone else who qualifies to lead will be either burned out, retired, or dead. Leader by default. Last sucker standing.

I escaped into the breezy afternoon sun, feeling a lot more depleted than when I walked in the door. My people alert had been blaring silently since I got swallowed up by Veronica's iron grip. The first thing I did when I got into my nice warm car, you guessed it, was to open up that cookie. It didn't make me feel better, and I knew later I would regret it, but the combination of butter, sugar, and flour took the edge off so I could drive home with some semblance of serenity.

October 19, 2019

The Chronic Malcontent attempts to teach artists not to hate business

As an artist and marketer, I have a foot in both art and business. Sometimes I feel like the anti-Christ of marketing, but still, with a Ph.D. in marketing, I have a lot of book knowledge, not to mention valuable personal experience making marketing mistakes and a sincere desire to be of service, all of which qualify me to act as an interpreter for struggling artists who want to bring their art into the world.

Yesterday I led six adult students through the horrific intersection of art and business, also known as the Art & Business class. Art and business is like oil and water to artists. (What is it about artists that makes us want to hurl at the thought of mixing art and money?)

Seven people were registered for the class. The table arrangement accommodated eight in a horseshoe shape. My homemade comb-bound workbooks were placed in front of each chair. Pens were scattered around. Table tents of white card stock were folded at each seat, waiting for students to print their names.

I never know who will sign up for six hours of this rare form of hell. As usual, the group of so-called artists was a mixed bag. The first to arrive was an older gentleman, maybe a few years older than me (I just turned 63), with wispy white hair and glasses. The next to arrive was a younger woman with olive skin and lovely black-framed glasses. I greeted them both.

In the ensuing silence, they perused their workbooks while I stared out the window, starting to sweat as the clock ticked toward the start time. At three minutes to ten, I poked my head out the door and saw two young women sitting on a bench across the hall. They ignored me. At ten o'clock exactly, they strolled into the classroom and sat next to one another at the table nearest the door, chattering in a foreign language.

A minute after ten, I moved to my first PowerPoint slide and began my introduction. About ten sentences later, the door opened and a handsome bearded man in a knit cap entered, followed by a blonde woman wearing some sort of poncho-like garment. They took seats opposite the two young ladies. The tables were almost full. I welcomed the newcomers and finished up my introduction.

“Now it's your turn to talk,” I said. “Please introduce yourself and tell us what kind of art you make. And then please tell me what you hope to learn in this class today, so I can write it on the board.” I parked myself at the whiteboard, blue pen poised.

The woman in the poncho introduced herself as Jackie. “I'm not an artist,” she said. She motioned with her head toward the young man next to her. “I'm here to learn how to support Miller.” She efficiently opened her laptop and got ready to take notes. “I want to learn more about marketing.” I wrote marketing on the whiteboard.

I looked at Miller, who sort of folded in on himself, covering his face with his hand. “I hate anything to do with business,” he groaned dramatically. “That's why I brought my partner.”

“What kind of art do you make?” I asked politely.

“I paint. With oils. On paper. It's archival paper from France. It comes in rolls. It's perfectly legit, you can look it up. You know what I mean?” He rubbed his face with his hand and squirmed in his chair. I thought, what is up with this guy.

“What do you hope to get from this class today?” I asked.

He groaned and bent over like he was going to be sick. “I don't know!” he moaned. “How to make people buy my stuff?” I wrote how to make people buy my stuff on the board. For veracity, I like to use the students' actual words whenever I do the needs assessment.

Next up was the older guy, Dan. He sat up straight and introduced himself. “I'm retired. I like to draw figures. I try to get the most emotion into the fewest lines.”

“What do you hope to get from today's class?”

“Some tips on marketing, I guess,” he replied. “I'm not sure.” I wrote tips on marketing on the whiteboard.

Next to him sat the woman with the black glasses. “My name is Betty. I have my own studio,” she said nervously. “I used to teach art to children but I stopped doing that a couple years ago. Now I want to make signs. I need to make some money. I'm hoping to . . . I don't know what to focus on. I've got so many ideas, I don't know what to do.”

“I can relate to that,” I reassured her. “What do you hope to learn today?”

“I'm not sure, I don't know what I need. Help with marketing, I guess. I don't know.” I wrote marketing on the board.

I looked at the young woman to Betty's right and smiled encouragingly, noting her curly brown hair, perfect eyebrows, and flawless makeup. She smiled back.

“My name is Tina,” she said with an accent I couldn't place. “I am a cosmetic tattoist.”

“Tattoo artist?” I said. I pictured body tattoos.

“Cosmetic tattoos?” Dan clarified. “Like when people need . . . ?”

“Eyebrows,” Tina said.

“What would you like to get from this class today, Tina?” I asked.

“I'm not sure, marketing, maybe?”

The last person in the class was a young woman with long brown hair and glasses.

“I'm not an artist,” she said. “My son is in high school. He likes to draw.”

“So, you are here to get some information for your son?”

She nodded. “He wants to go to an art school in California, I don't know the name, very expensive. I want to help him make a good choice.”

On the whiteboard I wrote help loved one make a good choice.

And away we went. When I've recuperated, I'll tell you more.