In this isolated new world of video mentoring, I talk with artists all over the country. One of my favorite pep talk mantras is the world needs your art. I usually say this in response to their complaints that they are afraid to put their work out in the world so people can buy it. "What if no one likes it?" they say. They are afraid to set prices. Posting their art to social media is terrifying. Anything but my art! Such tender self-centeredness. As if anyone cares.
"The world needs your art," I tell them. "We are given creative gifts to share them with others."
Moreover, it's our job to make our creative gifts manifest. Didn't some old dude say if we don't bring forth what is within us, what is within us will destroy us? So refreshing. Nothing gets me inspired to make art like the threat that I'll be obliterated if I don't.
Anyway, the point is, I tell artists it's their job to make art.
I think I need to stop doing that. I'm reinforcing their delusion that their creativity is something special. It's not special. Everyone is creative. Not everyone is an "artist," if you are using a strict definition of the term, but every person alive must exercise creativity in order to stay that way. As soon as they learn how to scream, kids are masters at creative manipulation. Adults don't usually resort to screaming, but they are equally manipulative in their efforts to get their way. That sometimes takes ingenuity and innovation. In other words, creativity. So, just because you think you are an artist doesn't make you special. In that sense, everyone is an artist.
A few days ago, I realized I've committed a sin even more egregious. In encouraging artists to produce more art, I am indirectly contributing to an unsustainable pattern of production and consumption that relies on manipulation in order to function. It's a self-destructive cycle.
Sut Jhally identified this cycle years ago in his film Advertising and the End of the World. I used to teach marketing and advertising at a career college. The marketing program was on its last legs, so usually there was no more than a handful of students in the program at any one time. Sometimes I had classes with only one student. Once every ten weeks, I rented Jhally's film from the library and showed it on a VHS player. I don't remember my students being terribly impressed. The message scared the living crap out of me.
Over the past few years, I have moved from fear to despair. It's too late to save the human species. If there is some sort of rescue coming, perhaps from space aliens or a magical melding of human consciousness into one wise mind, it will likely happen after I'm dead. (I'd love to see what American politicians do with an influx of extraterrestrials.) Meanwhile, what does it matter if millions of mediocre artists create millions of Sculpey animals, acrylic pour paintings, and plastic-bead portraits of Mickey Mouse? Who cares if our creativity ends up in landfills? Who cares if the oceans are more plastic than fish? Oh, poor whales, poor turtles. What's a few species in the big scheme of geological time? Species come and go. Nothing and nobody is special. I find it reassuring to realize the earth will remain until the sun goes pop.
Artists, I'm doubling down. Go ahead, fill up your garage with oil paintings nobody will ever buy. Promote your crappy art on websites nobody will ever visit. Post your stuff on social media in the deluded belief that you have control over the algorithms. Who am I to rain on your parade? If it makes you happy to believe you will become rich and famous selling your insipid pour paintings, go for it. We passed the tipping point a long time ago. Choose your deck chair.
