Whenever I feel like this, I find myself singing There's a place for us... in an off-key quavery voice fueled by a forlorn hope that there might actually one day be a place for me. It's futile. Both the singing and the dreaming. I'm getting a little long in the tooth to be fretting over finding the perfect job. I know enough now to know that any job is better than no job.
Meanwhile, I've been editing a series of chapters for some music educator who is blazing through his dissertation on the history of choral music in America, a topic I know nothing about, in Turabian format, which is a style I know nothing about. Luckily for me, this author is a very good writer, so I'm mostly fixing his tables and footnotes and curly quotation marks. That means I'm making good money per hour. No complaints. Except I still complain, because that is what I do.
I don't really need a brand. I just need some clients. Once they know me, they will trust me. When they trust me, they will recommend me to others. That is how it works in this business. They won't care that I have a fancy logo or a slick website. They won't even care if I have a business card. They won't care that I work in my pajamas and have hair sticking out of my nose while I'm Skyping. Am I right? Think about it. You grant a lot of slack to people you like and trust. In fact, if they are slightly eccentric, you will justify your opinion about them by embracing their eccentricities and defending their quirks to others. In time, a benevolent mystique will develop around their name. Their logo, no matter how awful, will become precious, like Pez. At that point, they could Skype naked and no one would care.
That's the kind of brand I want. I guess I could save a lot of time and just take my clothes off now.
